If the music industry has indie label to differentiate with the major label, then in the world of fashion, we have :
A CONCEPT STORE !
Recently, after attending the fashion trade, i notice there are lots and lots of buyer coming from
"a concept store" and since its one of the most famous international fashion trade in Paris, i know now that
this phenomenon seems to be very happening worldwide...
this phenomenon seems to be very happening worldwide...
So what and why those stores become very hip lately?
By its name, we can tell that this is not just a store.. then what is the difference between the usual normal store with the concept store?
For a gourmand like me, i can say... unlike the usual one, they have... a Cafe or a small Resto inside !
Like The Broken Arms, a new parisian concept store in the chic district, le Marais, whispered said they have a delicious cheese cake to taste ! nyum nyum !
Then.... they have a particular, fun way of decoring their store !
These are pictures that i took at Merci, and as you can see, it's not just about the clothes ! they sell something witty and decor the store based on it ! When i pass to Collette last weekend, i couldn't say that they have some particular design, but.. they do have nice choice of stuffs...
you could find very good choices of books, souvenirs,
and of course..... your favorite designer's items !
Want to experience what they call "The next level"?? well just visit these concept stores ! i even add the list of the concept stores i should definitely go when traveling ;)
warmest wishes, Ribka Zefanya
















