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The difference between Fashion and Trend

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Well,
i have this subject that is very berry interesting in my master (finally), call International Marketing. The prof is a professional buyer and asked us to make a research what is actually fashion, and what differentiate it from the trend. So here it goes:
Coco Chanel once said Fashion is not something that exists in dresses only, it is in the sky, in the street. Fashion has to do with ideas, the way we live, what is happening.
So, fashion is a way to express one's self, through what you wear (clothes, accessories, haircut, make up) it is about what, when, where and how do you wear it altogether.  It reflects your ideas, your identity, your culture, your personality,which generally, it reflects you. People that lives in different part of the world, with different climate and culture will choose clothes differently, as well as people that has different ideas and different life style.
In short, if fashion is an ocean, all of those differences would be the various of the sea creatures  that exist in it, and we choose one by one of that creatures based on our personal values.

Meanwhile, the trend is like the sea waves, it brings some pieces of the creatures in the ocean to the sea shore and stay there for a while.
So, trend is the latest fashion that is inspired by the runway and the designer latest collection at a precised time. For the first step, these trends will be consumed by the early adopters like the star or socialite that has a power to be in the center of media's attention until finally that style be followed by the follower who look their style in the media.

Conclusion, trend is a part of fashion, their existence linked on another, fashion creates trend and trend creates fashion..


warmest wishes, Ribka Zefanya
Posted by : Ribka Zefanya
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Marni for H&M !!

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After collaborating with Versace last year,it's now time for Marni!!

we could see the principal idea : ethnicity !
and what i love about it, they pay attention to the detail..
even they have carefully chosen the video's shooting location, i must say Morocco is a bright-thoughtful option..
apart from the fact that it's located near Europe, in some way Morocco for me has a very beautiful strong eastern identity that we could see in the clothes' pattern..
i could even say it looks a lot like Indonesian Batik somehow, so yes, it successfully represents the idea of ethnicity..

well well well it seems that H&M once again took some steps in front of it's concurrence, as ethnic is one of the Spring Summer 2012 trend.. Bravo!


warmest wishes,Ribka Zefanya
Posted by : Ribka Zefanya
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oh j'adore Louis Vuitton Spring 2012 Ad Campaign !!

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PERFECTLY INTERPRETED!

the models, the make-ups, the hair do, the scenes with the ice cream and mot of all the expression ! from the body gesture, the look, the eyes expression, just perfect !
it represents a lot the idea of the collection of Louis Vuitton Spring 2012: innocent looks, the children's side, playground,all..
the pastel color behind evokes even more the entire collection that is dominated by pale-pastel-transparent colors..
it really catches my eyes the first time i saw it on the last page of Jalouse ' magazine..
so BRAVOOOO!


warmest wishes,Ribka Zefanya
Posted by : Ribka Zefanya
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it's (not) just an university life..

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it was one fine day..
when we decided to take several pictures with the street style's concept in the area near by  espace mode, canabière, Marseille, the nice sophisticated building, where we study Master Metièr de la Mode et du Textile..just at the heart of the town's center..


and there's me..

and there's miss Bretagne, Bianca..

that's her again with that flawless smile..

and there's Coralie, that came from Martinique..yes i know, she's way too gorgeous ;)

here is Lola, an energic girl from Korea

there's Lucie, a Parisienne..

Soraya, with the style that i always adore..simple yet somethin..


finally, Us


voilà, this is my street view right now, right here,and from now on..

warmest wishes, Ribka Zefanya
Posted by : Ribka Zefanya
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i'm saying hi from MARSEILLE!

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well it's been a longgggggggggggggg time (again) since my very last post. it was not for nothing i stopped posting..anyway, i'm in Southern France now, Marseille, a city that never sleeps..so i'm saying hi to all of you, and like always, i'm going to post pictures, this time, from Marseille. just wait and see :)

warmest wishes, Ribka Zefanya
Posted by : Ribka Zefanya
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Camel Active spring/summer 2012

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this is camel active's collection for spring summer 2012..the advertising was taken in my lovely home, Indonesia !
warmest wishes,Ribka Zefanya
Posted by : Ribka Zefanya
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